Going Viral: Beyond the Front Page to Influence Health
Date: Thursday, 14th July, 2022
Time: 1030 PT, 1130 MT/SK, 1230 CT, 1330 ET, 1430 AT, 1500 NL
Duration: 1.5 Hours
THIS WEBINAR IS FOR IPAC CANADA MEMBERS ONLY.
The pandemic highlighted a nuance of human nature: storytellers are believed not because of their story, but because of the way they tell it. Journalist and physician Blair Bigham blends his medical skillset with his storytelling craft to help patients adjust their behaviour to live healthier lives. It turns out journalists and health care professionals have a lot in common, but reach into very different toolkits to solve consequential problems. In this talk, Blair translates between the media and medical worlds to form an advanced approach to being heard - and being trusted.
BLAIR BIGHAM is an award-winning journalist, scientist and physician who trained in emergency and critical care medicine at McMaster and Stanford Universities. He was a Global Journalism Fellow at the Munk School of Global Affairs and Associate Scientist at St Michael’s Hospital. His work has appeared in newspapers, magazines, newscasts, podcasts and medical journals. He is co-host of the CMAJ Podcast and deputy editor at healthydebate.ca. He witnesses the relationship between wealth and health on a daily basis, and reports on the undertold stories of patients, healthcare providers, and the systems that help or fail them. His first book, Death Interrupted: How modern medicine is complicating the way we die is available for pre-order and will release September 20, 2022.